Last time you needed to look something up, where did you go first?
AI assistant45.3%
Search engine, then AI as well15.9%
A search engine23.3%
Social media or video15.5%
45.3% answered "AI assistant".
How many people ask AI instead of Googling?
Statistics from 1,084 accepted quiz answers*. Updated September 2026. How these statistics work
Asked "Last time you needed to look something up, where did you go first?" on the Sarahah quiz, the most common answer was "AI assistant", chosen by 45.3% of 1,084 people.
Where everyone lands
Low20.7%
Medium35.9%
High43.5%
43.5% of 1,084 people worldwide scored high on the Sarahah AI in search quiz.
Results by gender
Women
19.3%
36.5%
44.2%
Men
21.7%
35.4%
42.9%
LowMediumHigh
In Sarahah quiz answers, 42.9% of men scored high, against 44.2% of women.
Results by age group
Under 18
10.8%
18.9%
70.3%
18-24
16.7%
34.4%
48.9%
25-34
21.3%
41.1%
37.6%
35-44
31.5%
32.9%
35.6%
LowMediumHigh
In Sarahah quiz answers, 70.3% of the Under 18 group scored high, the highest of any age group, against 35.6% of 35-44.
Question by question
When you need to look something up, how often do you start with AI?
Always29.6%
Usually23.9%
Sometimes25.1%
Rarely11.4%
Never10%
29.6% answered "Always".
How far has AI gone in replacing search for you?
Almost everything, including news and shopping32.2%
Explanations and how to questions31.5%
Writing and summarising only15.7%
Not at all20.7%
32.2% answered "Almost everything, including news and shopping".
When did you last click a website from search results?
I cannot remember33.9%
More than a week ago13.4%
A few days ago17.9%
Today or yesterday34.9%
34.9% answered "Today or yesterday".
Has your search engine use changed in the last year?
Down27.7%
About the same48.9%
Up23.4%
48.9% answered "About the same".
When AI gives you an answer, what do you do next?
Take it and move on33%
Read the sources it lists30.3%
Open at least one source13.6%
Search separately to check23.2%
33% answered "Take it and move on".
What do you still use a search engine for?
Local places and opening hours30.1%
Shopping and prices21.2%
News21.5%
Official or government information19.6%
I no longer use a search engine7.7%
30.1% answered "Local places and opening hours".
Has AI ever given you an answer that turned out to be wrong?
Yes, and I acted on it31.7%
Yes, but I caught it in time29.9%
Yes, but it did not matter17.5%
Not that I know of20.8%
31.7% answered "Yes, and I acted on it".
* Everyone here chose to take the quiz, and no answers are weighted to match a real population. Each question counts only the people who answered it, so a question some people skipped rests on a smaller group than the total above.
Statistics by country
Only countries with at least 50 eligible answers of their own appear here.